The Polara golf ball history dates back to the early 1970s.
Two scientists, Daniel Nepela and Fred Holmstrom developed the original Polara golf ball. The Polara’s dimple pattern was unique, having six rows of normal dimples on its equator, but very shallow dimples elsewhere. The asymmetrical dimple pattern was a breakthrough in aerodynamic design that helped the ball self-adjust its spin-axis during the flight and thus enabled the ball to correct slices and hooks in flight. The original Polara patent was filed Oct 2, 1972 and it issued June 25, 1974.
The Polara golf ball was first produced in 1975 by PGA/Victor, with sales starting in 1977. Because the Polara actually worked it posted strong sales in its first year. However, after extensive testing, the USGA concluded that the Polara golf ball did correct hooks and slices and thus refused to approve the ball for tournament play, ruling that it would "reduce the skill required to play golf." In 1978, the manufacturers sued the USGA on antitrust grounds.
As litigation wound its ways through the courts the USGA changed the 300 year-old Rules of Golf by inserting the Symmetry Rule in 1981, requiring that a ball must essentially perform the same regardless of where on the ball's surface it is struck or how it is placed on the tee. The new USGA rule banned Polara golf balls from USGA sanctioned tournament play. Then in 1985 the USGA agreed to settle for $1,4M settlement the Polara ball was removed from the market and became part of golf history.
In 2005 Pounce Sports purchased the rights to the original Polara golf ball and reintroduced it on a small scale. In 2009 Aero-X Golf, Inc. acquired the Polara technology and after extensive research and development determined exactly how and why the original Polara ball corrected hooks and slices. With this understanding Aero-X Golf, Inc was able to improve upon the original Polara design.
In August 2010 Aero-X Golf, Inc introduced two new and improved Polara golf balls: The Polara Ultimate Straight 2-piece ball and the Polara Super Straight 3-piece ball. Both golf balls are designed for recreational golfers that want to take advantage of technology improvements designed to help golfers more enjoy the game.